The News
Study: TV Ads Overstate Benefits of Medication
by Patricia Neighmond
Morning Edition, January 30, 2007 ·
The amount of money drug companies spend on TV ads has doubled in recent years. Studies show they work: Consumers go to their doctor with a suggestion for a certain prescription drug they saw advertised on TV. Now a study in the Annals of Family Medicine raises questions about the message the ads promote.

The Research
Read the research behind this story in the journal Annals of Family Medicine.