Research News:
McDonald's label tricks tots' taste buds
STUDY LOOKS AT POWER OF ADS
By Lindsey Tanner The Associated Press
Article Last Updated: 08/07/2007 02:36:16 AM MDT
Chicago - Anything made by McDonald's tastes better, preschoolers said in a study that powerfully demonstrates how advertising can trick the taste buds of young children. To the kids, even carrots, milk and apple juice tasted better when wrapped in the familiar packaging of the Golden Arches.

The Research:
Read the research behind this story in Archives of Pediatrics & Adolescent Medicine.