The News:
Hunger influences food choices
LEUVEN, Belgium, Sept. 15 (UPI) -- People are especially hungry and presented with a range of menu choices are more likely to deviate from their favorite meal, a Belgian study found.
Researchers at the Katholieke Universiteit Leuven in Belgium had participants who were hungry and participants who were satiated quickly decide whether they liked or disliked 28 different snacks by pressing either a red or green button.
Hungry participants were asked not to eat within four hours of the experiment. Satiated participants were presented with a large piece of cake upon arrival and told they had to finish the entire thing.
On average, the participants who were hungry liked two more snacks than the participants who had cake.
The Research:
Read the research behind this story in the Journal of consumer research.
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