The News:
Children Fed Diet of Poor Nutrition on Saturday Morning Television
ScienceDaily (Apr. 2, 2008) — Nine out of ten food advertisements shown during Saturday morning children's television programming are for foods of poor nutritional quality, according to researchers at the Center for Science in the Public Interest and the University of Minnesota.
During a sample of 27.5 hours of shows aimed at pre-school and elementary school-aged children, 91 percent of food ads were for foods or beverages high in fat, sodium or added sugars or were low in nutrients, according to the study. Forty-nine percent of the 4.08 hours of advertisements shown were for food (281 food ads out of 571 total). The sample, taken from a 2005 review by the Institute of Medicine of the National Academies, included major broadcast and cable networks that had Saturday morning programming. more...
The Research:
Read the research behind this story in the Journal of the American Dietetic Association.
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